2017 Annual Meeting

of the Decision Sciences Institute

Consumer Behavior

The Consumer Behavior track focuses on consumer psychology and decision processes. Key areas of interest within this track include (but are not limited to):

 

  • Consumer judgment and decision making,
  • Online/offline consumer behavior,
  • Consumer attitudes,
  • Information processing,
  • Affect and emotion,
  • Cognitive and motivational drivers of consumer behavior,
  • Consumption experiences,
  • Consumer-brand relationships,
  • Cultural and individual differences in consumer behavior,
  • Current issues in consumer research.
Updated: February 3, 2017 — 7:05 am
Decision Sciences Institute © 2017 Frontier Theme